The Ethos of Hart & Co Pt II

All properties can appear beautiful and desirable.

We completely acknowledge that everyone’s individual taste differs and that their perception of beauty is subjective. However, our mission at Hart & Co. is to give each property we list a fighting chance at appearing beautiful and desirable. Pictures paint a 1000 words for a prospective buyer or tenant and we want our pictures and videos to do justice to the property and be enough to display the entire property from top to bottom, front door to back door.

Here is our tried and tested strategy for taking the best real estate photos:

1. Prior to the listing day we ask the owners to clean, declutter and stage the space for photos.
2. We choose a bright sunny day to take the pictures and only list in the daylight.
3. When we arrive at the property, we do a full tour to familiarize ourselves with the property and to strategize the best angles for taking pictures and videos.
4. We turn on all the interior lights (including lamps).
5. We open all doors and of the window treatments to allow maximum natural light inside.
6. We attempt to reduce the clutter in each shot, especially from large accessible surfaces eg. Beds, floors and counter tops.
7. We then move from room to room taking pictures. Positioned with a light source behind us (preferably natural light) we stand in the corner of each room in an effort to capture the entire space. We take a mixture of vertical and horizontal pictures of each room, and we utilize our wide angle photo-function where necessary.
8. We take short sweeping video so of each room that we can later stitch together for social media.
9. Lastly, we film a final walkthrough video of the whole property. This is crucial for capturing all the details, the flow of the property and it comes in handy for virtual showings.
10. For large scale sale properties we employ our professional videographer to do drone photos and videos. We focus on the location, the size of the property, the exterior and sometimes the interior features.

We are very proud of our listing content, but we always have room for improvement! We intend to continue perfecting our craft and employing new technology to produce the best most attractive content to boost sales and rentals.