Real Estate and energy: the power of attraction

Do you believe in the law of attraction? Do you believe in positive energy?

The law of attraction is a philosophy suggesting that positive thoughts attract positive results into a person’s life, while negative thoughts attract negative outcomes. It is based on the belief that thoughts are a form of energy and that positive energy attracts success in all areas of life, including health, finances, and relationships. – Source, Elizabeth Scott, PHD (Nov 2022) 

Simply put – LIKE ATTRACTS LIKE 

The law of attraction comes to mind every time I enter a home to list it for the first time. I immediately look around and ask myself, what has this person done to clear and clean the energy in preparation for a prospective purchaser or tenant? The energy of a home is not only created by the physical objects within the space, but also by the level of cleanliness, the degree of clutter, distractions, non-working or spoiled fixtures, marks on the walls, the smell and even the amount of natural light and air flowing into a room. These simple energetic shifts can have positive effects on how a prospective client views a property and what impression they walk away with. 

The energetic exchange of real estate is simply based on the owner of a property preparing the property or “raising the energetic vibration” by adding value to the product, that is then received positively by the buyer/tenant. If nothing is done by the owner to prepare their offering – that nothingness will be felt by someone who walks into the space. A common practice that we see is a purchaser buying a property and immediately on closing, they put it back onto the market for rent or as a flip sale. The new owner has not lifted a finger to change, upgrade, refresh or “add value” to the property – yet they expect top dollar and maximum returns on their investment. 

Similarly, landlords move one tenant out and immediately expect a new tenant to move in. While this is sometimes the case on high demand properties, it is not the norm. The landlord has a responsibility to thoroughly clean, refresh and repair any issues that the last tenant left behind. These efforts will go a long way and the new prospective tenant will feel more welcome. 

Do not underestimate the value of these simple steps to add value and energetically upgrade your property:

  • Re-paint the interior in a calm neutral colour – this will make the space feel clean, fresh and like a blank canvas for the new owner/tenant. 
  • Refresh your ceilings or paint them white.
  • Change all light bulbs or add simple, effective fixtures to brighten each room.
  • Remove heavy, dated window dressings, and paint your window frames and replace broken hardware. 
  • Pressure wash the exterior walkways and wrought iron.
  • Thorough top to bottom clean.
  • Remove any appliances or fixtures that are broken – it’s better to sell/rent without it.

Some may argue that spending money on a property before listing it for sale, is pointless. I am not suggesting that you sink $100k or even $50k into upgrades and heavy renovations. BUT I AM suggesting that you do your best to refresh your home and inject positive energy into it before launching it to this competitive buyer’s market. 

Simply put, listing a property is no longer a mundane task that the agents at Hart & Co. do mechanically – it is a full practice that we coach our owners through and that we take very seriously. Link to our last blog post “Is your protest listing ready” to see the full complement of steps necessary to list your house to its fullest potential.

By Zoë Hart, C.E.O Hart & Co. Real Estate Ltd. 

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